About

We've run the businesses we build for.

Retrigo has operated its own e-commerce since 2012, building and growing direct-to-consumer brands of our own, among them Skinroller and Tanrevel.

That work put us in the engine room of modern commerce: driving profitable traffic, optimising conversion, running structured A/B tests, and owning the execution end to end. Over time, Swedish and international companies brought us in to do the same for them.

Running real stores teaches you where the work actually breaks: fragmented data, manual workflows, decisions made on guesswork, systems that never quite speak to each other. That is the perspective we now build into AI infrastructure.

Not consultants who diagrammed the problem. The people who ran the business themselves.